The hero needs to contain the primary headline/tagline for EMPath + imagery or video that best represents the whole organization.
IMPORTANT
Your new home page will not look like this page at all. EMPath are responsible for the text content, we will integrate graphics/video/movement/photos to make the content more engaging.
Don’t be hindered by the instructions; use them as a guide or starting point. We can help you edit down content ideas.
Please do read the additional content writing tips we provided here
This content should be a synopsis of the full explanation contained in the “Brain Science” section of the website. We want to have a very high level explanation to attract the user to read more.
Make sure to include links to success stories or testimonials (from both recipients and customers).
Make sure to link to Beth videos about Brain Science.
Key benefits of this approach + data points.
Call-to-action to visit the “Institutions we help” section of the website.
People we help: local
This content should be a synopsis of the full explanation contained in the “People we help” section of the website.
Keep it high-level and written for someone who does not know about EMPath.
Include content or a link to success stories.
Any relevant data points or other resources?
Call-to-action to encourage the user to visit the “People we help” section of the website.
Institutions we help - institutions and public policy.
This content should be a synopsis of the full explanation contained in the “Institutions we help” section of the website.
Keep it high-level and written for someone who does not know about EMPath.
Logo grid or another way to display the various impressive institutions you work with.
Any relevant data points or other resources?
Links + short content about the exchange.
Call-to-action to encourage the user to visit the “Institutions we help” section of the website.
Impact
Video or links to success stories for local
Video or links success stories for institutions
Data points
Future impact if we have more donors…..
Economic Mobility Exchange
High level information about the exchange
Key benefits of joining
Perhaps feature a member organization + testimonial
Perhaps data points from the Exchange (how many conversations, how many members etc)
Call to action to “Sign up” (takes you to the relevant page)
