Using Brain Science to Disrupt Poverty

  • Hero will contain an ambient video
  • The hero needs to contain the primary headline/tagline for EMPath + imagery or video that best represents the whole organization.

IMPORTANT

  • Your new home page will not look like this page at all. EMPath are responsible for the text content, we will integrate graphics/video/movement/photos to make the content more engaging.
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Poverty is complex

  • Frame the problem that EMPath is working on.
  • Any relevant data points, resources or videos?

Brain Science informed approaches

  • Brain Science is EMPath’s unique selling point.
  • This content should be a synopsis of the full explanation contained in the “Brain Science” section of the website. We want to have a very high level explanation to attract the user to read more.
  • Make sure to include links to success stories or testimonials (from both recipients and customers).
  • Make sure to link to Beth videos about Brain Science.
  • Key benefits of this approach + data points.
  • Call-to-action to visit the “Institutions we help” section of the website.

People we help: local

  • This content should be a synopsis of the full explanation contained in the “People we help” section of the website.
  • Keep it high-level and written for someone who does not know about EMPath.
  • Include content or a link to success stories.
  • Any relevant data points or other resources?
  • Call-to-action to encourage the user to visit the “People we help” section of the website.

Institutions we help - institutions and public policy.

  • This content should be a synopsis of the full explanation contained in the “Institutions we help” section of the website.
  • Keep it high-level and written for someone who does not know about EMPath.
  • Logo grid or another way to display the various impressive institutions you work with.
  • Any relevant data points or other resources?
  • Links + short content about the exchange.
  • Call-to-action to encourage the user to visit the “Institutions we help” section of the website.

Impact

  • Video or links to success stories for local
  • Video or links success stories for institutions
  • Data points
  • Future impact if we have more donors…..

Economic Mobility Exchange

  • High level information about the exchange
  • Key benefits of joining
  • Perhaps feature a member organization + testimonial
  • Perhaps data points from the Exchange (how many conversations, how many members etc)
  • Call to action to “Sign up” (takes you to the relevant page)